Thursday, May 26, 2005

Cause She Ain’t No Hollaback Girl

Hollaback Girl:
The Urban Dictionary definition says that this is a girl who is willing to be treated like a doormat; allowing guys to do what they want with her and who will just wait for them to "holla back" at her.

Watching Gwen’s new video for Hollaback Girl got me thinking about how amazing this record has been marketed. Sure the music and image thing are progressive, interesting, weird, and (back to the music) good, the way Gwen has marketed herself through product alignment is pretty amazing. I can’t think of another pop star that’s done it this well.

It’s pop music, so let’s give up on the whole ‘sell out’ thing. She’s not pushing products that aren’t modern or ‘her.’ The push is also relatively subtle. Sure Lil Jon is making mad coin on Crunk Juice, and even named his new record ‘Crunk Juice’ to promo the crap, but the whole thing is overt,crude and low margin (which also fits Lil Jon’s image).

So Gwen names her record Love, Angel, Music, Baby, the aconym being L.A.M.B., which also happens to be the clothing line she launched around the time of the record. Seems every other hipster cutie on the subway has a LAMB bag . So everyone carrying these bags, is advertising for the record. Genius.

Back to the video (click above and watch it if you haven’t seen it). Gwen takes a minute to snap a picture of her 'Harajuku Girls' posse (that’s a whole other thing, weird). That’s not just any camera though. It’s the one that she custom designed for HP. So the video that is now EVERYWHERE is also an ad for her camera. Genius.
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‘Hollaback Girl’ gets stuck in your head, and now you want the ring tone you see advertised on your AIM buddy list.

Cingular has the exclusive on the ringtone. So if you don’t use Cingular, you don’t get her shit.

I guess the only downer here is ‘her shit’ isn’t pointed out on her website . It’s Bananas… B-A-N-A-N-A-S.

5 comments:

Melissa said...

thank you for your teaching in pop culture. i haven't seen the video, and am clueless.

faycat said...

hey, i don't have a LAMB bag, does that mean i'm not a hipster cutie?

gouge away said...

I said every other...

krissy said...

Nice analysis on Gwen, Inc. Britney (and Kevin's) supremely horrifying reality show is called "Chaotic," as is her new single, no? Ah, these young media moguls...

Anonymous said...

The girl on that show on Who's No. 1 the girl with the long hair down to her waist she should have left it there she cut it to her mid back. I hope that girl don't cut it shorter she should leave it to her waist it is really pretty like that