I just got back from the Licensing International Expo at the Javtiz center. I read something in the NY Times about old brands being bought by firms that then build the brands back up and this expo was mentioned. I looked it up and registered to attend.
Any time you hear anything about 'well so and so, well its just a BRAND" was represented at the expo. Really weird. Anything in a toy store or on a t-shirt. Was here.
Commentary on what I saw:
Besides Marlyn and Elvis, John Wayne and Jimi had booths. The guys talking shop were saying things like 'yeah, we have this big deal re-issue thing coming out...' I didn't see any Grateful Dead stuff, but come to think of it, their brand has kind of dwindled in the past five years. Or maybe I left San Francisco.
More rock and roll stuff
If you had a blockbuster movie out this summer, you had to have it in Lego!
I recognize this from the sugar breakfast cereal aisle, but I don't know his name.
They will put anything on a T-Shirt. FAIL.
More movie tie ins (old and new). Made me feel like I was in front of Mann's Chinese in Hollywood.
You know those cows they painted and put in all the cities? They had a booth here. I can just imagine this woman talking about what she does for a living "You know those cows they painted and put in all the cities? Well I license them! We can make you miniature ones for your shop! Make t-shirts, coffee mugs...whatever you'd like!"
Oh boy, GI JOE next summer. FAIL.
The whole set of photos is here.
I love branding and feel like a fan boy for going and taking all these pictures. If you're in the biz...drop me a line.
FYI, the folks who rep Paris Hilton's brand also rep The US Army AND L.L. Bean AND the WWF (as in the World Wild Life Fund) - if you care.